The Phase III conference was organized by the Third Apple User Group in Chicago, held October 2-4, 1987. Dave Ottalini located and digitized his audio recordings of some of the sessions at that conference, and provided them to us. We have been cleaning them up as best we can, and will release them here on the podcast feed.
Don Williams had a long history at Apple, which he describes a bit in this talk. He is the author of Desktop/Plan, later sold on to VisiCorp, and was the founder of the APDA (Apple Program Developers Association). He worked at Apple doing software design from about September 1979 until early 1982, and then returned in early 1983 for another year, as National Accounts Sales Manager. The talk here is actually the second talk he gave, a more impromptu reminiscing about the marketing and sales of the Apple ///. Earlier in the conference, Don had a scheduled talk, also about the history of the Apple ///. The audio of that talk will require more work, so it will be posted to the feed later on. As it turned out, Don was not aware of the Phase III conference until he ran into his neighbor, Rupert (Robert) Lissner (author of 3 E-Z Pieces), who was very concerned about what he was going to talk about at the conference. In the end, Lissner did not attend the conference, and Williams went instead, with about two days’ notice. But we are all glad he did, even if it would have also have been nice to have heard from Lissner.